game/app monetization. - Testing

If you are a developer and you have apps with users, to monetize apps you should combine several ad networks to reach 100% fill rate. There are so many networks.
Questions of a format, country, type of app and fill rate expectations are of your concern.
But there is a solution that makes this choice much easier. This is new generation of mediation. The one that gives you access to many networks with single SDK.
If you try such service, you won't need to create several accounts inside this SDK. It's already there for you. You will have an access to all formats. It should be mentioned, that algorithm automatically rotates networks according to their performance.
It doubles revenue from mobile apps.
Be aware of free mediations. How it works, the mediator has a network itself. Which makes it biased on rotation process. Network pushes maximum impressions from its side and only the rest goes to fair auction. Technically mediation is free, in reality - profit comes from own network, which is being pushed more often then you might want.
Good example of a new generation of independent mediation is Adtoapp.

Related

Advantages over iPhone

Seeing as WP7 will be almost as crippled as the iPhone, let's see ways in which it will be better, besides replaceable battery and memory card(and it's not certain every OEM will follow up on those either). So far it has two weaknesses that only the iPhone has: Lack of multitasking and apps must go through the marketplace.
In order to pick up iPhone users it will have to offer some advantage that the average iPhoner will notice.
Some advantages:
Information at a glance a la today screen with the hubs. iPhone has nothing like this.
It will (supposedly) have some degree of multitasking.
Two more hardware buttons.
Its funny since I've had my HD2 I've not really used multitasking and when I had my iPhone only not being able to use Spotify in the background bugged me so maybe certainly for me multitasking isn't a be all and end all.
Having read lots of stuff about WP7S, the conclusion I have come to is this...
There will be two types of apps
1. Apps with no need to run in the background
2. Apps that do need to run in the background
Examples of type 1 are games, spreadsheets and word processors.
Examples of type 2 are IM apps like palringo, and music streaming services such as pandora.
What will happen is that when you develop an app, by default it will not have the rights to use the background APIs. In order to gain access to them and have an app run in the background, you'll need to ask Microsoft to provide the access and make it a type 2 app. Microsoft will only allow this if you can convince them it is necessary for the functioning of your app.
Type 1 apps will simply pause when the user switches away from them. They will remain in memory but will be unable to execute any code until the user switches back to them, whence they will resume execution. This will ensure the app cannot hog any CPU and cause the UI to stutter or slow down. This is definitely a good thing.
Type 2 apps are given access to particular APIs to allow them to, for instance, download updates or postings on IM systems. This will be strictly controlled and priority will always be given to the UI, again to ensure it remains smooth and responsive.
That's my take on what's going to happen, and we'll see if I'm right at MIX 2010 next month.
So your answer is - yes it will multitask but only when it is truly needed. Which to me is the best of both worlds. It will ensure a smooth user experience whilst still allowing background operations.
Jim Coleman said:
In order to gain access to them and have an app run in the background, you'll need to ask Microsoft to provide the access and make it a type 2 app. Microsoft will only allow this if you can convince them it is necessary for the functioning of your app.
Click to expand...
Click to collapse
Lets hope theyre not too stingy with giving out access to these API's!
The hubs/services (I'm not sure what MS is calling these) system looks good; getting new relative options available on multiple hubs just from installing a single app (like they demo'd with Facebook) should make all the apps work together much better than on an iPhone. I already want to try to make one to generate a music playlist based on past plays, and another to find lyrics to the currently playing song; If I understand the system properly, these would automatically integrate into any 3rd party apps using the appropriate media API's.
Also the context-sensitive search looks to be awesome.
One disadvantage: possible lack of native code execution and probably no OpenGL support - making it harder for iPhone app developers to port their existing apps to Windows Phone.
weesals said:
One disadvantage: possible lack of native code execution and probably no OpenGL support - making it harder for iPhone app developers to port their existing apps to Windows Phone.
Click to expand...
Click to collapse
why the heck should iPhone devs have an easy migration to WP7 if WM 6 devs don't?
weesals said:
Lets hope theyre not too stingy with giving out access to these API's!
Click to expand...
Click to collapse
The impression I'm getting so far is that they will be very stingy indeed. The only people who will ever get access to non-standard API's will be phone manufacturers and networks, and even they usually won't get access to the native API's most of the time. Microsoft will not publish any documentation about native API's. To get access to them the manufacturers will have to apply to Microsoft on a case by case basis. If Microsoft judges that a native API is required (and if there actually is one that might help) then only at that point will they release any information, and a condition of this is that they will vet the resulting piece of software to verify that the native API is being used correctly, and forbid the release of the software if it isn't.
What we don't know yet is where multi-tasking sits within all this. Is it a standard managed API, an extended managed API, or a native API?
why must every phone be compared to an iphone...personally I never liked the iphone, never will...only good thing about iphone is the apps..otherwise it sucks..and high end smartphones should not be compared to it!
The only thing I like about iPhone is how I use the virtual keyboard to type text.
I have tested HD2 and iPhone in a store, and from my own perspective, iPhone is more responsive and accurate compared to HD2.
I hope WP7 can be better than those 2 platforms in this task.
giggles33 said:
why must every phone be compared to an iphone...personally I never liked the iphone, never will...only good thing about iphone is the apps..otherwise it sucks..and high end smartphones should not be compared to it!
Click to expand...
Click to collapse
gogol said:
The only thing I like about iPhone is how I use the virtual keyboard to type text.
I have tested HD2 and iPhone in a store, and from my own perspective, iPhone is more responsive and accurate compared to HD2.
I hope WP7 can be better than those 2 platforms in this task.
Click to expand...
Click to collapse
that isnt aways based on the OS or software, but the quality of the touch screen.
Jim Coleman said:
Having read lots of stuff about WP7S, the conclusion I have come to is this...
Click to expand...
Click to collapse
This definitely seems like the best thing to do for multitasking in WP7.
We are going to need a task manager though...
As for comparing to the iPhone:
-WP7 will be available in different hardware configurations, giving the consumer a choice in the style and capability of their device.
-Xbox integration, which will most likely include Arcade games (ported for playability of touchscreens)
-Better hardware standards
-Not quite as locked down (hopefully)
RAMMANN said:
why the heck should iPhone devs have an easy migration to WP7 if WM 6 devs don't?
Click to expand...
Click to collapse
Because that's where the money is.
Seems people are struggling to come up with any, maybe something magical will appear in the next few weeks, although I doubt it, the advantages of WM seem like they will be gone with WP7, people on forums like this and blogs have been asking for a windows mobile iphone [without being an iphone] and it looks like they're going to heed the demand.
The most important advantages are gone.
They've made an exact copy and think it is enough. But it's not. When you try to catch up, you have to be better.
There's almost nothing WP7 is better at. It's an exact copy of iPhone OS with a better UI on top, but lacking the thousands of applications. That's not going to be enough and I really can't think about a reason why consumers and developers would be excited about this.
(and don't get me wrong - I LOVE the UI - it's just not enough)
Free Microsoft Office (Document viewing, creation, downloading, and editing)
Abobe Flash Player 10.1 is coming
File downloads (possibly)
Apps like a Wi-Fi router and file manager will likely come and be allowed
XBOX LIVE! Enough said.
Zune integration and support (I'm a Zune user)
1GHz Snapdragon is the processor minimum (This will lead to awesome apps and games)
WVGA display minimum (You might not care too much about this one, but I've seen the difference, and it's AMAZING!)
Bing search (That's just my preference.)
Contextual search (A handy feature, I suppose.)
There is not an app collection of 100,000 with most of which being totally useless. This means that you"ll be able to find the good apps.
Even if Microsoft won't allow apps like a Wi-Fi router and file manager, all we would need to do would be to get all WinPhone7 users on XDA to install the XNA Game Studio (and possibly the Win Phone7 SDK) and we could simply upload .ccgame files to XDA instead of .cab files.
giggles33 said:
why must every phone be compared to an iphone...personally I never liked the iphone, never will...only good thing about iphone is the apps..otherwise it sucks..and high end smartphones should not be compared to it!
Click to expand...
Click to collapse
I know! Why must smartphones always be compared to a simple feature phone! I've tried the iPhone/ iPod touch (3rd generation) at Best Buy stores, and, let's just say, they froze more and gave out more errors in 5 sec. than 5 WinMo devices did combined over the course of 2 hours. The iPhone's keyboard isn't too great either. It's (the errors thing) 100% true.
Jim Coleman said:
There will be two types of apps
1. Apps with no need to run in the background
2. Apps that do need to run in the background
Examples of type 1 are games, spreadsheets and word processors.
Examples of type 2 are IM apps like palringo, and music streaming services such as pandora.
What will happen is that when you develop an app, by default it will not have the rights to use the background APIs. In order to gain access to them and have an app run in the background, you'll need to ask Microsoft to provide the access and make it a type 2 app. Microsoft will only allow this if you can convince them it is necessary for the functioning of your app.
Type 1 apps will simply pause when the user switches away from them. They will remain in memory but will be unable to execute any code until the user switches back to them, whence they will resume execution. This will ensure the app cannot hog any CPU and cause the UI to stutter or slow down. This is definitely a good thing.
Type 2 apps are given access to particular APIs to allow them to, for instance, download updates or postings on IM systems. This will be strictly controlled and priority will always be given to the UI, again to ensure it remains smooth and responsive..
Click to expand...
Click to collapse
This is the right answer. Anybody who calms down would see that this makes sense. More Apple-like approval process for Type 2, free reign for Type 1
Shasarak said:
The impression I'm getting so far is that they will be very stingy indeed. The only people who will ever get access to non-standard API's will be phone manufacturers and networks, and even they usually won't get access to the native API's most of the time.
What we don't know yet is where multi-tasking sits within all this. Is it a standard managed API, an extended managed API, or a native API?
Click to expand...
Click to collapse
Yeah, you're talking about native vs managed stuff, which is not the same as simply allowing an app to have a background process. True, AT&T and HTC will have to apply to for native API use for stuff relating to making calls, etc, but that was only about OEMS and network operators.
Regular 3rd party guys, of which there are many, will be expected to get a way to do what they need on the device. Pandora we've seen in Music, you can expect apps like Palringo showing up in People
burnblue said:
This is the right answer. Anybody who calms down would see that this makes sense. More Apple-like approval process for Type 2, free reign for Type 1
Click to expand...
Click to collapse
Just because it makes sense doesn't mean Microsoft will act like that. In fact, I'm sure they will not.
The mass market will not benefit from every joe having all the API's because it's going make programs that cause glitches/crashes/memory leaks, etc. They are doing what they think is best for mass market and that is make sure things work well on the device and everything is user friendly with the least amount of hiccups possible. So that means more restrictions on us.
^^^ +1
Jim Coleman said:
What will happen is that when you develop an app, by default it will not have the rights to use the background APIs. In order to gain access to them and have an app run in the background, you'll need to ask Microsoft to provide the access and make it a type 2 app. Microsoft will only allow this if you can convince them it is necessary for the functioning of your app.
Type 1 apps will simply pause when the user switches away from them. They will remain in memory but will be unable to execute any code until the user switches back to them, whence they will resume execution. This will ensure the app cannot hog any CPU and cause the UI to stutter or slow down. This is definitely a good thing.
Type 2 apps are given access to particular APIs to allow them to, for instance, download updates or postings on IM systems. This will be strictly controlled and priority will always be given to the UI, again to ensure it remains smooth and responsive.
That's my take on what's going to happen, and we'll see if I'm right at MIX 2010 next month.
So your answer is - yes it will multitask but only when it is truly needed. Which to me is the best of both worlds. It will ensure a smooth user experience whilst still allowing background operations.
Click to expand...
Click to collapse
This neither solves problems nor guarantees anything though. Poor code is still poor code. Too many apps running is STILL too many apps running (slows the UI). MS can police neither. So, your #2 solution really makes no sense and has no advantages. MS has no way of predicting who will run what app and when on their phones. What if a user chooses to run several "Type 2" apps? Will you get some sort of error message? Will the MS police arrest you for ruining the UI experience? What happens after several years of approved type 2 apps hitting the market? Now were back to the same problems of WM.
Dude, we're talking about 1Ghz+, 512MB+ RAM phones here! You can run lots of apps without slowing anything down. Really, the "multitasking slows down the UI" argument is utter bull****. A good OS handles multitasking in a way that doesn't slow down anything. Restrictions are only necessary if the OS itself sucks. A good OS doesn't need them.

Official Windows Phone Survey

From @windowsphone on twitter: http://newwp.it/i6NfzI
On the last page there's this question, "What, if anything, would you change about your Windows Phone 7?" Bombard away with what MS needs to be working on (file management or at least local document sync, direct Outlook sync, etc.) Please make sure what you guys write is thought out and most importantly, grammatically correct.
* Give us an official support page and a contact number for issues
* Clear outline & timeline of future updates
* More frequent updates and force carriers to deploy them in maximum of 45 days
* Enable to use own MP3 ringtones
* Sync directly to Outlook
* Allow tethering
* Turn by turn navigation for Australia with better maps
* Allow unlocking of the device for a one of fee! Only charge per year when someone wants to submit to marketplace
janemanno1 said:
* Give us an official support page and a contact number for issues
* Clear outline & timeline of future updates
* More frequent updates and force carriers to deploy them in maximum of 45 days
* Enable to use own MP3 ringtones
* Sync directly to Outlook
* Allow tethering
* Turn by turn navigation for Australia with better maps
* Tom Tom,Garmin etc GPS compatible software
* Allow unlocking of the device for a one of fee! Only charge per year when someone wants to submit to marketplace
Click to expand...
Click to collapse
Amen to all of these.
Just changed one thing for every other country.
More recent hardware, and I am in.
agp64 said:
Amen to all of these.
Just changed one thing for every other country.
Click to expand...
Click to collapse
agreed
Zune Pass in australia. Our zune hub isnt very pretty without it
Well, I would like to see multitasking, some options on the right of the home screen, let's say a button, that would open a line of Wifi on/off and etc., Copy paste, better browser. And what's important- update devices, give more info about the updates, what is coming and when
janemanno1 said:
* Clear outline & timeline of future updates
Click to expand...
Click to collapse
FWIW, remember a little thing called "Longhorn" (aka "Vista")? So many promised features and released dates missed. I doubt you'll ever see anything other than vague descriptions and nebulous dates, Microsoft has been slapped around too much in the past for missing promises.
My comment:
- SkyDrive if you dont have sharepoint in the officehub.
- More reliable push notifications.
- Expanding Facebook integration with ability to send private messages from the message hub to facebook and other services... but this will probably not happen so hope the fb app gets better with notifications.
I would love to have a bug free ZUNE , it is crashing all the time and sometimes with BSOD'S
Turn-by-turn voice nav
User selectable ringtones and sounds
User created email folders
More themes and UI customization
Screen capture
Copy & paste
A good one:
http://wmpoweruser.com/the-art-of-stalling/
doministry said:
A good one:
http://wmpoweruser.com/the-art-of-stalling/
Click to expand...
Click to collapse
That is unremarkably sad. I didn't know it was that serious.
That is unremarkably sad. I didn't know it was that serious.
Click to expand...
Click to collapse
I think you mean remarkably sad?
And android wasn't the same way at launch?
I purchased the HTC Magic on launch day from Rogers.. Android market wasn't made available to us in Canada until roughly 5 months later..
I didn't get turn-by-turn until aprox a year or so later..
No voice search until ...what...3 updates which took roughly a year and half (1.5, 1.6...2.1)
They day I dumped my HTC magic I still didn't have local search.. unless I opened a browser and went to Google.CA and specified my city in the search field.
WP7 wil catch up eventually, it's still a baby OS compared to the others. Android didn't really become great until after 2.XX
I agree with other with the timeline business. I'd like to see that as well.
I just put a CDMA version of WP7.... It is about time we have the option of getting one.
Things to change about Windows Phone 7
--------------------------------------
1) Password protection on email. This is needed when you hand your phone to someone to check out or use and don't want them to be able to just click on your email while that happens and read private emails.
2) The marketplace should have an option to download first and install later. This is because public wifi or data plans in general are not nearly as fast as using your local wifi. You might pop into a coffee shop or mcdonalds to try some new apps on the go and you want to maximise your use of the wifi while you are there to get through the download queue. Installing/unpacking can take quite a long time but that can be done when you are no longer connected. This also aids in saving on limited data plans. With this approach, if there is no more space currently left to unpack the queue should move on and unpack successively but keep downloaded packages on the device to be installed later once the user frees up some more space.
3) Better managaement of marketplace download queue. I have had stuck downloads before, particularly at pending or corrupted downloads that were stuck at the installing phase. You should always be able to cancel or retry something. These options only come up when "attention is required". Queue reordering is also a strong "nice to have".
4) Better Management of phone download history. For example, when I restore a phone I don't want it to queue up literally everything I have ever "purchased", especially many trial or free apps. There should be a special "restore" queue for indispensible games/apps that you do want to automatically redownload when this happens.
5) Better lock phone i.e. android combination swype. The current 4 digit system is too easy to see over the shoulder and easily brute forceable, even more so if someone remembers only some of the digits.
6) Complete application data/isolated storage sync. Anytime you are at a local computer or connection to sync, you should have an option sync the latest application data for example news feeds and media as well. This way data connection apps are still useful in places without a connection i.e. subways. I understand this is a major feature just by itself
7) VPN options
8) Local file management/drag and drop.
9) Ability for Zune to play and organise media by folders with 8 implemented.
In general I think WP7 should be stronger with local/isolated storage features and not be so cloud dependent. The combination of cloud + local services will be a killer combination. In addition I think WP7 should be going after Android's #2 spot right now and not iPhone which it currently cannot compete with. Android has many weak spots including lower requirements on apps and games resulting in weaker quality when compared to WP7, lack of SD installability for many apps. and generally unpolished "iphone knockoff" feel. Secure #2 spot for now, which will be a good base to attack iPhone from. WP7 is already superior to Android in UX now and can gain quickly in app diversity and features.
Right now the OS feels like a beachhead but a strong one. There is good work, but unpolished and incomplete but the war can still be won. Keep fighting the good fight
The bottom line is that if MS wants this OS to fly for real, in the long term, they need to get their act together.
stillriza said:
I think you mean remarkably sad?
And android wasn't the same way at launch?
I purchased the HTC Magic on launch day from Rogers.. Android market wasn't made available to us in Canada until roughly 5 months later..
I didn't get turn-by-turn until aprox a year or so later..
No voice search until ...what...3 updates which took roughly a year and half (1.5, 1.6...2.1)
They day I dumped my HTC magic I still didn't have local search.. unless I opened a browser and went to Google.CA and specified my city in the search field.
WP7 wil catch up eventually, it's still a baby OS compared to the others. Android didn't really become great until after 2.XX
I agree with other with the timeline business. I'd like to see that as well.
Click to expand...
Click to collapse
So what I hear you saying, any company that puts out products should not consider the current state of the industry? What should Apple do with the next iPhone? Put one out without all the current features and then migrate those features into it over the course of a year? Or how about the car companies, they should put out cars without navigation or high tech stereos or computer aided engine controls and just migrate those features into them over the course of a year?
Far be it from MS to stay up with even itself on new products and put out a smartphone without the current state of the industry features. Let them put those features in over the course of a year...or two. It's unwise to bring a mature product to market. People might begin to expect that kind of thing. Bollocks!
My feedback on the online survey:
-Current phone - WM 6.5
- Next phone - (i) Android
(ii) Other- Windows Mobile, if it is revived , will be preferred over Android
Suggestions:
(i) I don't like the Homescreen, it should be more customizable and at the very least the tiles
should be resizable.
(ii) There should be a favorite people hub with the option to pin a contact directly to this hub from
the contacts list (tap and hold on contact should give at least 3-4 options viz. pin to favorites, pin
to start, edit & send)
(iii) After device purchase, the user should have the option to replace the homescreen with an
approved one from reputed developers(I will prefer a solution from SPB software).
(iv) There is too much scrolling in the program list, option of grid view should also be there.
(v) Size of headings too large in the hubs. The headings should either be in a background layer or
they should Auto Hide after somtime and be replaced with blinking arrows on the left/right edges of
the screen.
(vi) File Explorer + Multitasking.
(vii) Office applictions should be more powerful.
(viii) Availability of powerful Calendar & Task management applications like pocket informant.
(x) Revival of Phone/End hardware buttons.
Forgot to add - (xi) Revive Smart-dialling
(xii) Bring back outlook sync
MartyLK said:
So what I hear you saying, any company that puts out products should not consider the current state of the industry? What should Apple do with the next iPhone? Put one out without all the current features and then migrate those features into it over the course of a year? Or how about the car companies, they should put out cars without navigation or high tech stereos or computer aided engine controls and just migrate those features into them over the course of a year?
Far be it from MS to stay up with even itself on new products and put out a smartphone without the current state of the industry features. Let them put those features in over the course of a year...or two. It's unwise to bring a mature product to market. People might begin to expect that kind of thing. Bollocks!
Click to expand...
Click to collapse
I agree with you.. but what I was saying is Android was the same way. Apple already had a pretty good grip on the market at the time Android launched. As per what you mentioned above.. it was clear Android didn't have a grasp of the then current state of the market. Several updates later.. and look at them now.
Basically, any company that puts out a product should consider the current state..but sadly that just doesn't always happen. The phone is pretty complete to I would like to say 70% of the general phone using public. It seems MS had targeted the OS to those switching from 'dumb' phones, if you will, to smart phones. The only people who are really hurting would be the power users. The updates will come.

[Q] Why so many apps ask to activate Location, when not necessary?

Hello,
I noticed that several apps I install require that I enable my location/position.
For several of them my location has nothing to do with the purpose of the app.
For instance: Bubble Birds.
I was wondering why??! And also, are the developers using the users' location info for some reasons?
Thank you.
This is something that irks me too, and is often a deciding point on whether I buy/install said app.
I can see it as being used for statistical purposes, but still brings out the conspiracy theorist in me.
I think it might be for ads. Maybe it is for stats though
Sent from my HD7 using XDA Windows Phone 7 App
The "ID_CAP_LOCATION" capability is included by default when creating a new project. If the location requirement is derived from this, it could mean that many developers just haven't removed it before submission, making it look like the application needs location info. This would probably be pointed out during submission, though. Maybe it's for the ads?
Thank you for all the answers.
I suppose it's not for the ads. I live in France and, luckily, all the ads are totally irrevelant and in English.
arturobandini said:
Thank you for all the answers.
I suppose it's not for the ads. I live in France and, luckily, all the ads are totally irrevelant and in English.
Click to expand...
Click to collapse
On my App, I have a trial mode that uses ads. If you pass the location information to the adControl, it enhances the selection process for the ads and will provide better focused ads, which also enhances money the developers receive.
AFAIK, WP7 doesn't support the ability to say "no" to the location and still use the app. If you decline the location, the application will not run. It would be nice to deny access to Location to the app, and still let the application run.
spokanedj said:
On my App, I have a trial mode that uses ads. If you pass the location information to the adControl, it enhances the selection process for the ads and will provide better focused ads, which also enhances money the developers receive.
AFAIK, WP7 doesn't support the ability to say "no" to the location and still use the app. If you decline the location, the application will not run. It would be nice to deny access to Location to the app, and still let the application run.
Click to expand...
Click to collapse
Well they have a very strict policy with the location service, it should be comppetely turned off from within the app if the user desires, i had an app with a button to activate and find the current location and it failed certification since the user could not bypass this button! If the user does not want to supply his location dont press te button and the location service will remain off, but this was not strict enough there should have been an extra switch to deactivate this button....
Weird policy really really weird

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Brain.exe is currently available in version 1.0, a software update is unfortunately not in sight. The program is already in the first final version so perfect that it does not need any updates. Only the definition lists are filled daily with new data. These are get free, as simple as visiting a news site.
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Brain.exe not even running, it can have two causes:
It is the fatal system error "Brain <-> User Interface not found by" before. But this is extremely rare.
After some time, leaves from the performance of Brain.exe. This happens only after an average of 50 years duration. Through ongoing updates and new information is Brain.exe after that time no longer able to work properly. Brain.exe shuts down automatically after an average of 78 years with the message "Brain.exe - EOL".
HAVE A NICE DAY!!!
NOTE:SHARING IS CARING..........GREEEEEETZ

Mobile app development creates new incentives for QA management systems

With the rise of mobile devices, companies have even greater incentive to streamline and scale their agile processes through the use of enterprise test management software.
Agile methodologies have put countless software makers in position to move quickly on demanding projects, through a combination of rigorous testing regimens and close collaboration between developers and operations teams. With the rise of mobile devices, companies have even greater incentive to streamline and scale their agile processes through the use of QA management tools, which support manual and automated testing and coordination of development across multiple project groups.
Mobile app development and the need for automated testing
Last quarter, more Internet traffic originated from mobile phones than desktop PCs. Plus, most of that activity – 80 percent – came from native apps rather than Web browsers, underscoring key changes in what end-users expect from software, namely speed, reliability and usability. According to Appurify CEO Jay Srinivasan, a 2013 uSamp study found that more than 70 percent of respondents will delete a mobile app after it crashes, even if it’s the first such incident.
Certainly, the challenges of creating high-quality, stable mobile apps can become a money sink for some shops. There are many platforms to address, each with its own nuances, and development costs can easily run past six figures. How can developers and QA analysts keep up with the growing demands and pressures of the current mobile app environment?
For starters, it’s worth reexamining what kinds of tools are currently being used and if and how they ensure that quality standards are being met. Some teams may limit themselves to crash analytics and manual tests, but such an approach is increasingly unsuited for development schedules that require software to be pushed out rapidly to substantial - and growing - user bases. The maturity of the mobile hardware ecosystem also means that numerous devices have to be accounted for in each testing cycle.
“Another issue we see is that developers have an over reliance on manual testing methods,” observed Srinivasan for BetaNews. “With device fragmentation resulting in more than 30 device and OS combinations for iOS, and an order of magnitude more for Android, manual testing is not a scalable approach for mobile developers. To ensure performance and functionality of your app prelaunch, across all selected device and OS combinations, developers should add test automation to their mobile testing tool kit.”
Mobile devices are also subject to myriad volatile conditions such as mobile data connection strength and limited memory allotments. Performing diligent testing requires the definition, reuse and analysis of complex test scenarios. Fortunately, organizations can use test management systems to overhaul and scale their testing process for current market realities.
Does agile development enable the right level of testing?
Automated testing is a key enabler of agile and test-driven development, methodologies that have allowed enterprises to “produce higher-quality software within swifter release cycles that is more in tune with user needs,” in the words of Skytap executive Sumit Mehrotra. With more devices to manage and applications becoming fundamental to consumer and business workflows (it’s perhaps telling that Bank of America now does more development than Microsoft), it seems that organizations could never perform too much manual and automated testing, considering the stakes.
“The standard explanation for why we create automated tests is that by having them, we can know that our system continues to work properly even while adding new functionality or refactoring existing code,” wrote Mark Balbes for Application Development Trends on agile testing practices. “Test-driven and behavior-driven development takes this a step further by using automated tests to drive software design.”
However, there has been some recent debate about the place of test-driven development and automation and whether they have caused teams to actually implement excessive levels of testing. Balbes himself takes up this point in his article, pointing out that such practice could increase the difficulty of refactoring down the line.
The key may be developing a knack for knowing when to perform unit and integration tests on given types of objects, which may take time - and is ultimately more of an art than a science. But for organizations committed to agile development, tools such as agile test management platforms provide the foundation for setting up testing processes that are tailored to their respective needs. Both manual and automated tests are supported, and progress can be easily tracked so that measures can be refined over time.

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