[Q] How are apps valued? - Buying, Selling, & Funding

I am currently developing an app for iOS and I'm wandering how to value it once it is created and (hopefully) people are using it....
I'm new to the market and realise my question may have no direct answer however any input would be appreciated!
I'd like to know if there is a direct correlation between users and monetary value of an app.... For example an ideal answer would be for every 10,000 users its value increases by 'x' amount.... (assuming it is free to download and no in app expenses)
Thanks in advance!

Well u can make money by adding admob or crowd funding

ARPU
There is term called ARPU for that - Average revenue per user. The term is mostly user by network companies bit its equally applicable to apps.
Higher number of users for the app and potential monetization per user is key to app valuation.

Related

Pls let someone explain!

I wonder why some apps require access to gps/my location and phone calls although they are not supposed to be in need of them, for instance some games like toss-it etc. Internet access may be required because of ads, and system tools for using the accelerometer sensor. That's it!
Really appreciate a reasonable, concrete response to this query as I principally refuse such apps as soon as I see such irrelevant demand on access although actually want to get them.
Sent from my HTC Desire using XDA App
I doubt that anyone can give you a definitive answer on this one, because it is going to be application dependent.
The whole point is that when you install an application, you review the list of permissions that it is requesting and then make a judgement as to whether you deem these to be acceptable or not. For example, if I were to download an application a video player, I wouldn't generally expect it to require location information and/or involve services that cost me money (e.g. sending SMS's), so I would refuse permissions for that app.
Regards,
Dave
Google or we -users/customers/cunsomers or whatever you may call- should request developers/sellers to specify why the particular app requires such accesses. They must include some clarifying statements in descriptions.
Personally I think I have right to know that, so that -more or less- we can keep us away from malicious softwares.
Sent from my HTC Desire using XDA App
iLHaNroID said:
Google or we -users/customers/cunsomers or whatever you may call- should request developers/sellers to specify why the particular app requires such accesses. They must include some clarifying statements in descriptions.
Click to expand...
Click to collapse
Given that you can install applications from a non-Market source, this would be impossible to police for the most part. It could be implemented within the Market, but since you can submit apps to the Market without peer review, anyone submitting an application could post gibberish or blatant lies instead of clear statements.
Apple get around this by forcing all applications to undergo peer review, but then you only get to see the saccharin sweet Apple view of the world. Unfortunately, the threat of malware is the price you pay for an open system.
Regards,
Dave

What frustrates you about an app?

So I'm working on a post for my site. It's going to be a list about things a developer does with an application that frustrates us as users. The goal is to highlight common complains from the community about practices devs use in their apps and to hopefully encourage them with feedback to improve.
This is the list I've got so far. Please feel free to chime in if you agree or disagree and ADD any things that bug you as a USER.
--Lack of a live tile: One of the biggest differences on our platforms and others is the inclusion of live tiles. If it makes sense for the application, a live tile is a must. I'm hard pressed to find a large category of apps where a live tile wouldn't make sense at some basic level.
--No fast app switching: No explanation needed, devs get with it.
--Not playing nice with Metro: You make an app for iOS or Android and now you want to port it Windows Phone as fast as possible...so fast you don't think about the design. Great apps on Windows Phone are those that capitalize on the principles of the design language.
--Have both a paid and free version of an app: Do a search for an app in the Market or App Store and you'll get two versions for a lot of popular apps: the free and paid version. There is NO reason why you would need to do that with Windows Phone. Devs have the ability to implement a 'trial' state of an application where they can do everything and more a 'free' version of an app could. Stop cluttering the Marketplace.
--Redirecting to a website: I once downloaded a sports app that had potential. I opened the app and played around. There was a pivot page that had a section for news. Clicked it...and bam. IE is opening up. Nope, no thank you. I want to use your app now your website.
These are some of the big themes that I've encountered more than I should when playing around with apps. This is not a major problem, but it's there and it really shouldn't be.
Also I'm not trying to put developers down, I know it's hard work and I myself am trying to learn as well. But we should strive for something better.
Alright, sound off with some feedback guys. Any other 'sins against users' I've missed that you encounter? I'd like to see what you think before I write the post on my site.
ALSOOOO.... How about you list some apps that contain these 'sins against users'. That way we can politely invite the developer to hear our thoughts and implement changes that benefit everyone. Happy users = $, $= happy dev.
All these are minor.. My biggest complaint is when push notification is either delayed or doesnt come at all. I've missed some important whatsapp messages cause it was delayed 10 mins.
Sent from my T8788 using XDA Windows Phone 7 App
samsabri said:
[...]
--Have both a paid and free version of an app: Do a search for an app in the Market or App Store and you'll get two versions for a lot of popular apps: the free and paid version. There is NO reason why you would need to do that with Windows Phone. Devs have the ability to implement a 'trial' state of an application where they can do everything and more a 'free' version of an app could. Stop cluttering the Marketplace.
[...]
Click to expand...
Click to collapse
As I agree with what you are posting, I think you missed the point on this one.
It's true that this is cluttering the marketplace, but people like to hand out a "FREE" version from a marketing persepective. There is a seperate column with "free" apps, hence it will be easier to stand out with both a free and paid app...
Also if you have a fully functional free trial (with only an add) it is still being noted as paid app, so you miss everybody who has no credit card, they will automatically overlook a paid app, even if it has a free unlimited trial (well there are always exceptions of course, but those account mostly for "high profile" apps/games).
This is the main reason, that without uploading 2 apps, there is an unfair disadvantage for the dev.
But I agree it is annoying but from a developer perspective it makes a lot of sense why people do this.
Marvin_S said:
As I agree with what you are posting, I think you missed the point on this one.
It's true that this is cluttering the marketplace, but people like to hand out a "FREE" version from a marketing persepective. There is a seperate column with "free" apps, hence it will be easier to stand out with both a free and paid app...
Also if you have a fully functional free trial (with only an add) it is still being noted as paid app, so you miss everybody who has no credit card, they will automatically overlook a paid app, even if it has a free unlimited trial (well there are always exceptions of course, but those account mostly for "high profile" apps/games).
This is the main reason, that without uploading 2 apps, there is an unfair disadvantage for the dev.
But I agree it is annoying but from a developer perspective it makes a lot of sense why people do this.
Click to expand...
Click to collapse
I agree. Some devs don't mention what the trial offers(time-limited or function-limited) and hence I stay away from such paid apps. Sometimes the trial is fully functional with ads. Agreed that the devs were lazy to not include it in the description, but some users are lazy too. That would be the reason for two versions of the app.
it not being available at all.
or how about it's free on android or ios, but $3 on wp7... wtf?
Marvin_S said:
As I agree with what you are posting, I think you missed the point on this one.
It's true that this is cluttering the marketplace, but people like to hand out a "FREE" version from a marketing persepective. There is a seperate column with "free" apps, hence it will be easier to stand out with both a free and paid app...
Also if you have a fully functional free trial (with only an add) it is still being noted as paid app, so you miss everybody who has no credit card, they will automatically overlook a paid app, even if it has a free unlimited trial (well there are always exceptions of course, but those account mostly for "high profile" apps/games).
This is the main reason, that without uploading 2 apps, there is an unfair disadvantage for the dev.
But I agree it is annoying but from a developer perspective it makes a lot of sense why people do this.
Click to expand...
Click to collapse
Yeah, I understand the marketing angle. I guess I live in some fantasy land in my head where the world is clean and organized. Hopefully with the Windows 8 Marketplace offering devs simliliar options in how they can implement trials we'll see less "free" apps because users may come expect every paid app to come with a trial.
svtfmook said:
it not being available at all.
or how about it's free on android or ios, but $3 on wp7... wtf?
Click to expand...
Click to collapse
That is something I missed, I how they determine the price difference between platforms?
Off the top of your head, do any apps come to mind where there is a big price difference in platforms? Exclude Xbox Live enabled games for a moment, the reason being I can see the inclusion of achievements, leaderboards, etc to be the cause of the price bump.
I'm in need of a map/location/gps app, that supports offline map caching . while I found couple of them on marketplace, ones that had nice design an functionality, all of them where online only and ones that had offline map caching had terrible design an absolutely no functionality. thats sad
design and functionality should be put first IMO
Inconsistent Resuming and Lack of Tombstoning
Once an app leaves the foreground you have two methods of returning to it: use the app switcher or hitting the tile on your Start screen. Going from the app switcher resumes as expected, but going from the Start screen restarts the app, even if it's already sitting in the background. Now this is probably something Microsoft has to fix, but I feel that if more apps tombstoned, then it could make things more consistent.
samsabri said:
That is something I missed, I how they determine the price difference between platforms?
Off the top of your head, do any apps come to mind where there is a big price difference in platforms? Exclude Xbox Live enabled games for a moment, the reason being I can see the inclusion of achievements, leaderboards, etc to be the cause of the price bump.
Click to expand...
Click to collapse
Yes if they would note next to the price tag of each app wheter it contains a Trial version, it is less needed for devs to release a seperate "Lite" version. However the problem is now you have to click the app first than wait until the buttons show up in order to find out wheter an app has a free trial.
This should be there on the big scroll list so a user will see at first glance wheter he/she can try the app for free. At the moment I can't blame dev's for introducing their own workarounds.
But what is more annoying to me is that if devs follow metro design and don't use the margins correctly. Hence the app looks odd in comparison to the native apps, i.e. a lot of chat apps mimick the messaging app but don't pay attention to the margins, the bubble sizes and the bubble alignments, which will make them look very unprofessional. This is sad because they did take the effort to stylize the app like Metro, but they ruined the experience because of not "understanding" the fundamentals of the design language. Which is not just typography but also clever and precise use of margins, shapes and spacings. And since there is not much chrome, every tiny offset or error stands out to a trained eye instantly.
Marvin_S said:
Yes if they would note next to the price tag of each app wheter it contains a Trial version, it is less needed for devs to release a seperate "Lite" version. However the problem is now you have to click the app first than wait until the buttons show up in order to find out wheter an app has a free trial.
This should be there on the big scroll list so a user will see at first glance wheter he/she can try the app for free. At the moment I can't blame dev's for introducing their own workarounds.
But what is more annoying to me is that if devs follow metro design and don't use the margins correctly. Hence the app looks odd in comparison to the native apps, i.e. a lot of chat apps mimick the messaging app but don't pay attention to the margins, the bubble sizes and the bubble alignments, which will make them look very unprofessional. This is sad because they did take the effort to stylize the app like Metro, but they ruined the experience because of not "understanding" the fundamentals of the design language. Which is not just typography but also clever and precise use of margins, shapes and spacings. And since there is not much chrome, every tiny offset or error stands out to a trained eye instantly.
Click to expand...
Click to collapse
I think going forward an ideal scenario would be a user expects to have a trial mode for any app that a dev is asking money for. It's a win-win for both consumers and developers. Check out this post from Paul Laberge explaining some of the benefits of a trial mode.
Seems like your second paragraph is echoing the statement to follow metro design language/principles and aim for higher quality control in regards to the design.
It's interesting, I feel like 5 years ago software was all about being functional with no regard to design. Now we not only demand, but expect applications to function well and look beautiful. Exciting times
karan1203 said:
All these are minor.. My biggest complaint is when push notification is either delayed or doesnt come at all. I've missed some important whatsapp messages cause it was delayed 10 mins.
Sent from my T8788 using XDA Windows Phone 7 App
Click to expand...
Click to collapse
Are those faults of the developer or the platform itself? I ask because I don't know a lot of the technical workings behind the push notification system. My limited knowledge tells me it might be a mix of both parties to blame.
Can anyone clarify?
apps?
For sure about Notifications part.
Push Notification can be useful "ONLY" when you have the phone right in front of your face. Because right after that, they are gone forever.
Second, Push Notification usually have a delay , about a half to 2 mins, from the actual event.
Like my friend can post a thing on my Facebook Wall, and the phone took about 2 mins to update it to the ME title. Same with all other Applications.
I used to try hacking the ROM and Registry of the Phone to reduce the delay of the Title Update. But failed so hard because Microsoft really locked it up hard.
I think most of the annoyances are captured already in the initial post but I'll also add
-That some apps are still being released without mango capability.
-Some apps are just the mobile site (for example the tagged app wtf?)
prohibido_por_la_ley said:
I think most of the annoyances are captured already in the initial post but I'll also add
-That some apps are still being released without mango capability.
-Some apps are just the mobile site (for example the tagged app wtf?)
Click to expand...
Click to collapse
I was hoping I'd cover the most obvious complaints, but wanted to reach out and see if anything was missing. Also venting is good for us
And regarding Tagged...? Wow... I just looked at it on the web Marketplace and I won't let something that hideous touch my phone. It's just lazy and doesn't add any value to users or devs. Users get nothing out of it and as a dev what have you accomplished?
Apps like that should not pass certification. It seems draconian, but it's ok for us to demand and expect quality work.
wixostrix said:
...but going from the Start screen restarts the app, even if it's already sitting in the background.
Click to expand...
Click to collapse
This is (or was pre-Mango) a requirement to have your app certified. The rules say/said that a user returning to a task via the Back button is trying to complete an interupted task; a user launching the app from Start is starting a new task and shouldn't be presented with abandoned work from earlier.
I have a calculator app that maintains full state across invocations. I was worried that MS would reject the app because it preserved state even upon restarting. They did accept it, though.
Worst thing for me is wasted screen space.
A good example is the official WP7 Facebook app. Go to the "wall" screen, and you have "FACEBOOK" then "Most Recent" then "What's on your mind?" all permanently stuck at the top. Space is also wasted at both sides, meaning that only 50-60% of the screen is actually available to display your friends wall posts.
I thought the idea of Metro is to "put information first", so this is ridiculous. I have a phone with a 3.7" screen, yet the facebook app is more readable on my friends 3" non-widescreen Blackberry.
Aphasaic2002 said:
Worst thing for me is wasted screen space.
A good example is the official WP7 Facebook app. Go to the "wall" screen, and you have "FACEBOOK" then "Most Recent" then "What's on your mind?" all permanently stuck at the top. Space is also wasted at both sides, meaning that only 50-60% of the screen is actually available to display your friends wall posts.
I thought the idea of Metro is to "put information first", so this is ridiculous. I have a phone with a 3.7" screen, yet the facebook app is more readable on my friends 3" non-widescreen Blackberry.
Click to expand...
Click to collapse
I hear you on that Facebook app. Thankfully the integration with Windows Phone makes it so that I haven't opened it in months. I check FB once a day on the browser at home before bed, but that's about it.
But I'll chalk this complaint under the 'design abuse' category.
Anyone have any other apps that violate some of our sins in the original post in this thread?
I'd like to see improvements with the sound handeling. Most games have a 'music volume' and a 'FX volume' it seems the volume % is boolean, 0% is silent, 10%-100% is full volume. I'd like to listen to my music while gaming without the Pew Pew causing my ears to bleed

[Q] First Timer - App Advice Needed

PREMISE
see mockup attachment. fyi, some minor details are left out to protect the premise.
the purpose of the app is to create a countdown clock. and we intend to have different sponsors.
FRONT-END REQUIREMENTS
when the clock expires, it will have beep and vibrate.
to make money, when someone brings up the app on their phone, they would see a coupon from a sponsor company. and upon the launch screen, if the person likes the coupon, they can request to have it e-mailed to them. there's two options to have at this point. a) the app sends me (the app business owner) an e-mail confirming that this individual has requested this coupon. and I'll e-mail it to them whenever I get a chance [but this could get messy if there is a ton of users] b) the app somehow automatically send an e-mail right then and there to the individual [this could be a Day 2 project].
regardless of whether or not the visitor has requested the coupon e-mailed to them, when they click the "ENTER APP" button, they should be transferred to the APP SCREEN.
BACK-END REQUIREMENTS
a. we will NOT store any customer data or e-mails or anything else. we will simply generate a one-time e-mail to that address and that's it.
b. we would like to track a) how many downloads so we can tell potential sponsors b) how often people use the app and how long it's open on their phone for.
c. needs to work on android, IOS and windows phones. we do not care about tablets or computers. smart phones users will be 99% of our audience.
d. we need some sort of back-end or web interface where I can enter in new sponsor names, logos and coupons.
QUESTIONS
1. I'm not going to learn to build this myself. i have no knowledge of how to build one and don't have the time to learn. i plan to hire an overseas freelancer through odesk.com. what program should I ask they use to build this? I've heard terms like swift, xcode, ruby on rails, twitter bootstrap, etc… ideally, is there one go-to popular program that creates a cross-platform compatible app? my fear is that if I have to drop a programmer in the middle of the project and pick up another, will the new person be able to pickup where the last guy left off?
2. how would I go about changing the coupons? and changing the sponsor banner ads? would there need to be some sort of web interface? would I need to purchase a website and hosting account and have some functionality built there? is there some dashboard somewhere else?
3. how big scale a project is this? roughly how many hours should this take a COMPETENT app developer? seems to me like one of the most basic apps you could build but what do I know.
4. at what point does an app get submitted to google play? apple store? windows whatever they have? or do I even need those entities or could I just let people somehow download it from a website? if so, what would I be missing out by not getting it listed under those marketplaces?
5. anything else I have not thought about that I should be aware of?
please advise. thanks in advance!!!
sixrfan said:
PREMISE
see mockup attachment. fyi, some minor details are left out to protect the premise.
the purpose of the app is to create a countdown clock. and we intend to have different sponsors.
FRONT-END REQUIREMENTS
when the clock expires, it will have beep and vibrate.
to make money, when someone brings up the app on their phone, they would see a coupon from a sponsor company. and upon the launch screen, if the person likes the coupon, they can request to have it e-mailed to them. there's two options to have at this point. a) the app sends me (the app business owner) an e-mail confirming that this individual has requested this coupon. and I'll e-mail it to them whenever I get a chance [but this could get messy if there is a ton of users] b) the app somehow automatically send an e-mail right then and there to the individual [this could be a Day 2 project].
regardless of whether or not the visitor has requested the coupon e-mailed to them, when they click the "ENTER APP" button, they should be transferred to the APP SCREEN.
BACK-END REQUIREMENTS
a. we will NOT store any customer data or e-mails or anything else. we will simply generate a one-time e-mail to that address and that's it.
b. we would like to track a) how many downloads so we can tell potential sponsors b) how often people use the app and how long it's open on their phone for.
c. needs to work on android, IOS and windows phones. we do not care about tablets or computers. smart phones users will be 99% of our audience.
d. we need some sort of back-end or web interface where I can enter in new sponsor names, logos and coupons.
QUESTIONS
1. I'm not going to learn to build this myself. i have no knowledge of how to build one and don't have the time to learn. i plan to hire an overseas freelancer through odesk.com. what program should I ask they use to build this? I've heard terms like swift, xcode, ruby on rails, twitter bootstrap, etc… ideally, is there one go-to popular program that creates a cross-platform compatible app? my fear is that if I have to drop a programmer in the middle of the project and pick up another, will the new person be able to pickup where the last guy left off?
2. how would I go about changing the coupons? and changing the sponsor banner ads? would there need to be some sort of web interface? would I need to purchase a website and hosting account and have some functionality built there? is there some dashboard somewhere else?
3. how big scale a project is this? roughly how many hours should this take a COMPETENT app developer? seems to me like one of the most basic apps you could build but what do I know.
4. at what point does an app get submitted to google play? apple store? windows whatever they have? or do I even need those entities or could I just let people somehow download it from a website? if so, what would I be missing out by not getting it listed under those marketplaces?
5. anything else I have not thought about that I should be aware of?
please advise. thanks in advance!!!
Click to expand...
Click to collapse
Hi i have read your long query,The app which you described and checking out the mockups seems to be pretty less complicated and i will give you some answers for it.
1) The best thing to do is make an app in popular cross platform frameworks better use html5 frameworks such a sencha touch,jquery mobile etc with phonegap. Look for developers in this category.
2)Changing the banner ads and coupons is simple.Just host that in your server,app will load those ads and banners whens it loads for the first time ,we can refresh the content later by periodic service calls
3) its a small scale project .Just building the app alone will take atmost 30 hours including creating for 3 platforms and excluding testing.
4) its always better to upload the apps their respecttive stores.Apple wont allow apps to sideload fro other sources.For getting listed on those stores you need to get developer licenses 100$ for apple store,25$ for google play store etc
5)Just be aware that the app should work on all ost of the devices ,gives timely updates etc
also you can track the number of downloads from the respective stores,also you can include some analaytic sdk like flurry etc to get the details like "how often people use the app and how long it's open on their phone for".
i am an Cross platform app developer.If you are interested we can talk in Pm. hope i helped

game/app monetization.

If you are a developer and you have apps with users, to monetize apps you should combine several ad networks to reach 100% fill rate. There are so many networks.
Questions of a format, country, type of app and fill rate expectations are of your concern.
But there is a solution that makes this choice much easier. This is new generation of mediation. The one that gives you access to many networks with single SDK.
If you try such service, you won't need to create several accounts inside this SDK. It's already there for you. You will have an access to all formats. It should be mentioned, that algorithm automatically rotates networks according to their performance.
It doubles revenue from mobile apps.
Be aware of free mediations. How it works, the mediator has a network itself. Which makes it biased on rotation process. Network pushes maximum impressions from its side and only the rest goes to fair auction. Technically mediation is free, in reality - profit comes from own network, which is being pushed more often then you might want.
Good example of a new generation of independent mediation is Adtoapp.

Help needed with app development - please!

Hello,
I am trying to get an app made for a product that I am trying to prototype, and am having a seriously hard time with it. I am looking for some help on this as I have been scammed twice by people doing a really convincing job of being a developer that turned out not to be. Luckily it wasn't much money. I would really appreciate some guidance or development help. There's a case of premium beer in it for you. :good:
What I am trying to do:
I need an app that will allow a user on their mobile phone to video call in to the product that I am prototyping. The product will be built-in in the user's home, and have a built-in android tablet running it. The android tablet will be connected to the house wifi and controlling a IOIO board, which then will turn relays on and off as required.
In app features:
2x on/off sliders that will maintain the relay in the position selected
1x momentary push button that will operate a servo motor to 90deg and return to starting position
1x momentary timed push button - when the button is pushed, it turns a motor and counts how many seconds, then saves the number.
1x momentary push button - resets "Saved Value"
1x push button - Saves "Saved Value".
1x scheduled timer - the user would preset at what time and how many times a day a function would occur. This would cause a motor to spin for the amount of seconds predetermined by the "Saved Value".
I would really appreciate the help of a good person/programmer. It doesn't seem overly complicated with what I am trying to do, but getting this done has proven to be a huge challenge for me. Most of the coding can be cut and pasted off of open source stuff, but I have no clue when it comes to programming and am incapable of programming this myself. The app doesn't have to be publicly published and only has to support the 1 mobile app connecting to the product app.
Thank you for your time. I look forward to hearing from you.
Please email me at prophetconcepts @ Gmail .com
Help needed with app development
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Finishing up Note
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Contracting for an application group isn't too not quite the same as procuring as a rule. Swing first to the general population you know and their systems for experienced contacts and referrals. These associations will permit you to increase more prominent bits of knowledge on an individual's expert identity and unwavering quality past their experience.
Check out Brainyapps they can help you with all of the programming!

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